In sectors like vegetable growing, viticulture, and young plant cultivation, birds such as wood pigeons, starlings, and crows can cause significant damage. Traditional bird deterrent methods, such as scarecrows and game cannons, often create noise pollution and are limited in effectiveness because birds tend to become accustomed to them. As a result, the agricultural sector needs an innovative, targeted, and socially responsible solution.

Datacation is currently developing a smarter and more sustainable solution for protecting crops from birds as part of the Scarecrow project. This innovative approach combines drone technology with AI-driven image recognition and automatic deterrent systems. The project has two main goals: first, to create a model that utilizes computer vision to automatically detect birds in a field; and second, to design a system that controls the drone's flight paths to ensure that birds do not become accustomed to the drone's behavior.

The project is currently in the development phase. Its ultimate goal is to utilize drone technology to deter unprotected birds in vegetable and fruit cultivation. This technology has the potential to be widely adopted by various growers, leading to higher crop yields. As a result, both farmers and buyers will have greater certainty in their produce.